I AM ROSE SAMSON

Welcome to my creative space! I am a Filipino graphic designer based in Melbourne, Australia, with over 15 years of experience across the Philippines and Singapore. My multicultural journey has shaped a design perspective that blends global trends with local insights, allowing me to approach each project with a unique and thoughtful lens. I’ve always believed that great design doesn’t need to be loud to make an impact, my style leans into clean, minimal, and refined visuals that elevate brands with clarity and elegance. Whether I’m developing a brand identity, packaging, or marketing material, I aim to create designs that are not only visually beautiful but purposeful and strategic.

My work is guided by a deep love for simplicity, balanced composition, and storytelling through design. I’m proficient in Adobe Creative Suite, Figma, Microsoft Office, and Google Workspace, and I’m constantly expanding my skills and currently exploring AI-assisted imaging and staying in step with emerging tech trends. At the heart of it all, I enjoy turning ideas into visual experiences that resonate, inspire, and leave a lasting impression.

Let’s create something amazing together!

Technical & Software Skills

Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Premiere
Microsoft Office
HTML/CSS
Google Suite
Figma

EDUCATIONAL BACKGROUND

A professional certification in digital marketing covers a comprehensive range of topics, including SEO, social media strategies, and data analytics.
A professional certification in branding design enhancing expertise in developing and executing effective brand identities and visual strategies.
A professional certification in fashion illustration and textiles, focusing on basic techniques in pattern making and sewing.

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A bachelor's degree in Comm Arts encompasses a broad range of studies, including media theory, film production, advertising & broadcasting.

EMPLOYMENT HISTORY

Creating, editing and modifying digital marketing materials such as HTML banners, emails, and landing pages for campaigns and customer products. Works with optimisation and improves UX performance of the sites and marketing campaigns progression. Assist the Sales & Marketing Team with digital design work and other marketing related activities.
Creates proper marketing design structure for the Asia region. Supports the Marketing department with idea generation, conceptualisation and execution of print and digital projects. Taking in-charge of training new designers and give them proper introduction for brand guidelines and supervise on design projects.
Creating designs for an eCommerce website projects. Assists in idea generation for web designs, marketing and promotional campaigns. Provides creative design solutions to marketing strategies across the entire range of services.
Designs premium eyewear sunglasses and accessories based in Singapore. Design and develop eyewear branding and packaging for kids and adults. Designs marketing and retail collaterals such as brochures, product catalogues and deck presentation.

SAMPLE WORKS

Viacom’s Spongebob Squarepants Eyewear

Viacom’s Spongebob Squarepants Eyewear

A licensed product design project developed for a kids eyewear collection using Nickelodeon assets.

 63
Tiny World Playset

Tiny World Playset

Tiny World Playset Concept Development. Miniature Playset Concept & Visual Development (AI-Assisted)

 47
Amber’s Kitchen

Amber’s Kitchen

A packaging design project for Amber's Kitchen a home-based small business.

 87
BEspoke Board Shorts

BEspoke Board Shorts

A project developed during my studies in Fashion Textiles at Lasalle Singapore, focused on the creation of a bespoke board shorts mini collection using sustainable materials.

 15
Interactive Pre-Lander Memory Game

Interactive Pre-Lander Memory Game

An interactive pre-landing page before entering the survey form. Open Link in a New tab to play.

 33
Pre-lander Memory Game

Pre-lander Memory Game

An interactive pre-landing page for a promotional giveaway before entering the survey form. Open Link in a New tab to play.

 35
Riptide Triathlon Suit

Riptide Triathlon Suit

A performance uniform design project developed for the Riptide Triathlon Team based in Singapore including men's trisuits and singlets.

 218
Eden & Jam

Eden & Jam

A branding & pacakging design project developed for a small homemade pastry & dessert business in the Philippines

 250
Sketches

Sketches

This collection is a quiet record of my creative journey, moments captured through pencil, coloured pencil, markers, and watercolour. Each piece reflects a different mood, texture, and curiosity, from delicate lines to layered bursts of color.

 0
Snowyskin PH

Snowyskin PH

A beauty line company originating from the Philippines developed a branding strategy, designed packaging, and established comprehensive marketing brand guidelines.

 206
Mayraine Jewellery

Mayraine Jewellery

 208
Tribo Triathlon Suit

Tribo Triathlon Suit

A branding project, suit design developed for Triathlon Team based in Melbourne.

 75
Foopanda Case Study

Foopanda Case Study

Design high-impact banners and responsive survey landing pages for web and mobile.

 206
Viacom’s Disney Princess Eyewear

Viacom’s Disney Princess Eyewear

A licensed product design project developed for a kids eyewear collection using Disney Princess Snow White assets.

 155
Dear Candle Co

Dear Candle Co

A Singapore-based line of hand-poured, pet-safe soy candles. Oversaw the full creative direction - packaging, labels, website, social media, warehouse design, and pop-up store visuals.

 235
Blair & Ramirez

Blair & Ramirez

 218
Sephora Giveaway Video Ads

Sephora Giveaway Video Ads

Lead generation campaign for an insurance client featuring Sephora gift card incentives, designed for high-impact Facebook and Instagram video ads profile targeting.

 9
Dear Candle Co IG Reels

Dear Candle Co IG Reels

Dear Candle IG Reels

 50
Viacom’s Disney Mickey Mouse Kids Eyewear

Viacom’s Disney Mickey Mouse Kids Eyewear

The awesome project description

 56
Viacom’s Disney Pixar Cars Kids Eyewear

Viacom’s Disney Pixar Cars Kids Eyewear

 59
Big Bang Ads

Big Bang Ads

 231
The Haven Sydney

The Haven Sydney

A branding and logo design project developed for a hairdressing salon based in Sydney.

 200
London Express Coffee

London Express Coffee

 51
Sugardolls Cosmetics

Sugardolls Cosmetics

Brand identity for an all-natural cosmetics label, blending cultural elements with a clean, modern aesthetic.

 154
SG Gift Voucher Promo Digital & Video Ad

SG Gift Voucher Promo Digital & Video Ad

A print and digital advertising campaign developed in 2021 for a supermarket promotional offer, published in The New Paper Singapore.

 207
Wonderful Philippines Coloring Book

Wonderful Philippines Coloring Book

 145
Alternative Mane

Alternative Mane

Luxury Hair Replacement and Extension Brand.

 190
SG Gift Voucher Promo Ad Placement

SG Gift Voucher Promo Ad Placement

The awesome project description

 14
Rainbow’s End Theme Park Video Ad

Rainbow’s End Theme Park Video Ad

An Instagram video campaign developed for a Rainbow’s End Theme Park promotion

 185