Viacom’s Disney Princess Eyewear

Project Overview: Disney Princess Sunglass Collection

A curated collection of stylish sunglasses and accessories for kids, a licensed product design project developed for a Disney Princess kids eyewear collection, utilising official Disney assets under license. The scope included designing sunglasses, accessories, and in-store retail displays that reflect the elegance and storytelling elements of the Disney Princess brand. The objective was to create visually engaging, child-friendly products that resonate with the target market, alongside a custom display system that enhances product visibility and delivers a cohesive, immersive retail experience at POS.

Deliverables:

• Sunglasses design including pouch and case accessories
• Hero banners for ad display and homepage website
• Assists in the photoshoot and styling production

Project completed in 2011.