Viacom’s Disney Mickey Mouse Kids Eyewear
Project Overview: Disney Mickey Mouse Sunglass Collection
A curated collection of stylish sunglasses and accessories for kids, a licensed product design project developed for a Disney Mickey Mouse kids eyewear collection, utilising official Disney assets under license. The scope included designing sunglasses, accessories, and in-store retail displays that reflect the elegance and storytelling elements of the Disney Mickey Mouse brand. The objective was to create visually engaging, child-friendly products that resonate with the target market, alongside a custom display system that enhances product visibility and delivers a cohesive, immersive retail experience at POS.
Deliverables:
- Sunglasses design including pouch and case accessories
- Hero banners for ad display and homepage website
- Assists in the photoshoot and styling production
Project completed in 2011.