Sephora Gift Card Lead Generation Video Ad Campaign 

Project Overview

Developed a concept-driven digital campaign for an insurance client, incorporating a Sephora Gift Card incentive to drive lead generation among women aged 30–40. Although not affiliated with Sephora, the campaign leveraged the brand’s appeal to create a high-conversion lifestyle hook aligned with the target demographic’s interests.

I created the full suite of digital campaign assets, including social media visuals, static ad sets, and motion-based video ads optimised for Facebook and Instagram placements. The video content was designed with a strong emphasis on storytelling, blending aspirational beauty imagery with clear promotional messaging to maximise engagement and click-through performance.

The creative direction focused on a clean, modern aesthetic with soft, premium visuals and fast-paced editing tailored for short-form social consumption. The campaign strengthened lead generation performance by improving ad relevance, scroll-stopping power, and overall conversion intent across paid social channels.

Deliverables

• Concept and editing of Instagram video ads
• Social media display assets
• Survey landing page for lead generation

Outcome

The campaign achieved a 32% increase in engagement rate, generated a 25% uplift in qualified leads, and improved consultation bookings through a more targeted and conversion-focused digital approach.

Project completed in 2023.