Social Media Reels

Dear Candle Co. is a Singapore-based lifestyle brand specialising in hand-poured soy candles formulated to be pet-safe, catering to modern households that prioritise both wellness and design. This project focused on developing a refined brand identity that reflects a minimalist aesthetic while communicating safety, quality, and everyday luxury.

My role as Creative Director

• Led the end-to-end creative direction of the brand, shaping a cohesive visual identity across packaging, logo design, showroom experience and all customer-facing touchpoints
• Developed and executed content-first campaigns across social and paid channels, aligning storytelling with brand positioning and audience engagement goals 
• Video Editing of all video content for Instagram, Tik Tok & Facebook Ads