Rainbow’s End Theme Park Video Ad

Project Overview

A social media video campaign developed for a Rainbow’s End Theme Park promotion, aimed at attracting families with children (aged 30–50 yo) to participate in a lifestyle and insurance offer. The objective was to create engaging Instagram video ads that capture attention, communicate the value of the promotion, and drive users toward lead generation.

Strategy & Approach

I led the concept development and end-to-end video production, crafting family-oriented visuals and messaging that highlight fun, reward, and lifestyle benefits. The content was designed to resonate with parents through relatable scenarios and clear incentives, supported by strong calls-to-action. The campaign extended beyond social with a dedicated survey landing page to capture user details, enabling a seamless transition from engagement to lead generation.

Deliverables

• Concept and editing of Instagram video ads
• Social media display assets
• Survey-based landing page for lead capture

Outcome

The campaign successfully generated qualified leads by combining engaging visual storytelling with a streamlined conversion journey, supporting both brand visibility and client acquisition objectives.

Project completed in 2023..