Eden & Jam

Project Overview

A branding project developed for a small pastry business in the Philippines, founded by two professionals with a shared passion for baking. The objective was to create a refined and approachable brand identity that reflects the quality, care, and craftsmanship behind their products, while appealing to a modern, design-conscious audience.

My Approach

The design direction embraced a clean, minimalist aesthetic to convey freshness, simplicity, and premium homemade quality. I focused on soft, balanced typography and a restrained visual system that allows the product to stand out, while subtly communicating warmth and authenticity. The approach ensured versatility across packaging and future brand applications, supporting both visual consistency and scalability as the business grows.

Deliverables

• Brand logo design
• Product box/ packaging design

Project completed in 2024