Sugardolls Cosmetics

Project Overview

A brand identity project developed for an independent, all-natural cosmetics brand based in the Philippines, with an expanding presence including a Melbourne branch. The objective was to craft a distinctive and meaningful logo that reflects the brand’s core values of purity, sustainability, and empowerment, while appealing to a modern, conscious consumer base.

The design approach drew inspiration from natural elements and local cultural influences, translating these into a refined visual identity that feels authentic and contemporary. The logo and supporting design system were created to ensure versatility and consistency across packaging, digital platforms, and promotional materials, strengthening overall brand recognition and positioning the business for growth in both local and international markets.

Deliverables: Brand logo, Product packaging and Social media presence

Project completed in 2015.