Foopanda Case Study

Case Study: Boosting Engagement

For this project, I worked with a partner company in the food delivery industry to design and execute a series of digital display campaigns. My role focused on creating visually engaging banner ads that not only caught user attention but also encouraged action.

The Challenge

The campaign required balancing creativity with performance. The ads needed to leave a strong impression, increase click-through rates, and ultimately guide users through a seamless journey—from booking their order to completing a form on the landing page.

My Approach

• Design with purpose: I crafted banner creatives tailored to the brand’s tone, ensuring they were both eye-catching and easy to understand.

• User flow focus: Each ad was designed to naturally guide users from impression → booking → landing page → form completion.

• Performance-driven visuals: The goal was not just aesthetics, but measurable engagement—driving clicks and gathering valuable data for optimization.

Results

The campaign successfully improved both impressions and CTR, creating a stronger connection between ad visuals and user actions. This allowed the team to gather meaningful data, refine targeting, and enhance conversion rates over time.