Eden & Jam

Description

Designed the logo and packaging for a homemade pastry business founded by a group of best-friend moms in the Philippines. The brief called for a subtle and minimalist identity that would remain flexible as the brand expanded into other sweets and desserts. As a self-confessed sweet tooth, I loved working on this project — even though I didn’t initially intend for the final design to feel this soft and feminine, it perfectly captured the warmth and charm of their homemade creations.

Date

Project completed in 2024.