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Project Overview
A seasonal health campaign landing experience developed for Lunar New Year, designed to drive engagement and awareness through interactive gamification. The page featured a festive spin-the-wheel mechanic, encouraging users to participate in a light, reward-driven interaction while subtly introducing health-related messaging and promotional offers. Designed and built a fully customised landing page using HTML, CSS, and JavaScript, integrating smooth animations and responsive interactions to ensure a seamless mobile-first experience. The spin-the-wheel feature was crafted to balance entertainment and conversion, capturing user attention while guiding them towards key campaign actions such as sign-ups or enquiries.
Deliverables
- Custom-designed and coded landing page (HTML, CSS, JavaScript)
- Interactive spin-the-wheel game with dynamic outcomes
- Mobile-optimised UI/UX with festive visual direction
- Integration of lead capture and promotional messaging
The campaign successfully increased user engagement and time-on-page, with interactive elements driving higher participation rates and improved lead generation during the Lunar New Year promotional period.
Project completed in 2021.
