Project Overview

A conversion-focused interactive landing experience (pre-landing page) designed to engage users arriving from digital advertisements before directing them to the main product or survey page. The objective was to create a seamless, mobile-first journey that captures attention, builds intent, and reduces drop-off prior to final conversion.

Strategy & Approach

I led the design of a highly interactive, mobile-optimised page built around tap-based progression and micro-interactions to guide users step-by-step. The experience was structured to feel intuitive and engaging, using clear visual hierarchy, concise messaging, and frictionless navigation to maintain momentum. User behaviour was closely considered, with pacing and interaction points designed to sustain interest and encourage completion.

Deliverables

• UX/UI design for interactive pre-landing page
• Mobile-first responsive layouts
• Tap-based navigation and progression flow
• Visual design system aligned with campaign assets

Measurement & Outcome

Performance was evaluated through engagement metrics including time-on-page, interaction rate, and progression completion rate. The optimised flow resulted in reduced bounce rates and improved click-through to the final conversion page, ensuring a more efficient and effective user journey from ad to action.

Project completed in 2025.