Victoria Facelift Video Campaign

Project Overview

A social media video campaign developed for Victoria Facelift, a beauty clinic based in Kuala Lumpur, Malaysia, aimed at attracting women aged 35–55 yo seeking non-invasive aesthetic treatments. The objective was to create engaging Instagram video ads that highlight treatment benefits, build trust, and drive qualified leads for consultations.

Strategy & Approach

I led the concept development and end-to-end video production, focusing on refined, confidence-driven visuals and messaging tailored to a mature female audience. The content emphasised visible results, professionalism, and client reassurance, supported by clear calls-to-action. The campaign was supported by a dedicated survey-based landing page to capture leads and guide users seamlessly from interest to enquiry.

Deliverables

• Concept and editing of Instagram video ads
• Social media display assets
• Survey landing page for lead generation

Outcome

The campaign achieved a 32% increase in engagement rate, generated a 25% uplift in qualified leads, and improved consultation bookings through a more targeted and conversion-focused digital approach.

Project completed in 2023.