Viacom’s Spongebob Squarepants Eyewear

Project Overview

The scope included designing sunglasses, accessories, and an in-store retail display that captured the playful and vibrant nature of the brand while remaining commercially practical. The objective was to create engaging, child-friendly products alongside a custom sunglasses display rack that enhanced visibility at POS, ensuring a cohesive and appealing retail experience across both product and presentation. A licensed product design project developed for a kids eyewear collection using Nickelodeon assets under official license from Viacom Singapore.

Deliverables:

• Sunglasses design including pouch and case accessories
• Sunglasses rack display

Project completed in 2011.