London Express Coffee

London Express Coffee

London Express Coffee is a branded product concept developed for London Weight Management a slimming coffee positioned to support metabolism and appetite control.

Project Overview

The project aimed to create a clean, health-focused visual identity that builds trust and appeals to a female audience aged 27–45 years old.

Operating within a highly competitive wellness market, the packaging needed to feel credible, hygienic, and visually aligned with a “healthy lifestyle” positioning. In addition to packaging, a conversion-focused landing page was designed to promote a free trial offer, increasing brand visibility and encouraging user sign-ups. The digital experience was strategically crafted to support lead generation through clear messaging, benefit-driven content, and optimised call-to-action placement, helping capture and convert potential customers into qualified leads.

Deliverables

• Primary product label design (print-ready artwork for small-scale production)
• Landing page design for free trial campaign

Projected Completed in December 2022.